Essays on retention, elasticity, and the math behind SaaS revenue. Written by founders, for founders.
Most SaaS founders set a price once, ship it, and never touch it again. Here's why that's the most expensive mistake you can make — and the framework we use to fix it.
Seat-based pricing made sense in the SaaS 1.0 era. AI changed the unit economics overnight. Here's how to price for a world where the work is done by tokens, not chairs.
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