Every SaaS founder knows they're probably underpriced. Nobody has the data to prove it. That's the gap we're closing.
Meriç Karpat
Founder, RevTune
This is Issue Nº 01 of The Journal. If you're reading this, you're early.
RevTune started with a spreadsheet. I was running a small SaaS, doing $8K MRR, and I wanted to know if I could charge more. Simple question. No simple answer.
I exported my Stripe data. Built a cohort retention table. Tried to figure out which customers were price-sensitive and which weren't. After three weekends of VLOOKUP hell, I had a blurry picture: my top tier was probably 40% underpriced, and my annual discount was eating margin I didn't have.
Probably. Maybe. The data was messy, the analysis was amateur, and I wasn't confident enough to ship a price change based on a spreadsheet I built at 2am.
So I looked at what the pros do. ProfitWell (now Paddle) had tools, but they were acquired and enterprise-focused. Pricing consultants wanted $25K for an engagement. Baremetrics showed metrics but didn't tell you what to do about them.
I needed something in between: smarter than a spreadsheet, cheaper than a consultant, and opinionated enough to say "raise your prices by this much, for these customers, and here's why."
RevTune connects to your billing platform — Stripe, Paddle, LemonSqueezy, or Chargebee — and reads your subscription data. Read-only, always. We never touch your money.
Then we run your data through pricing models that used to require a team of analysts. Cohort retention, price elasticity estimates, plan migration patterns, churn attribution. The output is a set of specific, confidence-scored recommendations: which prices to change, by how much, and for whom.
No dashboards full of vanity metrics. No "insights" that say "your churn is high" without telling you what to do. Just the answers, with the math behind them.
Two things changed. First, frontier LLMs got good enough to reason about messy financial data — not perfectly, but well enough to replace the first pass of analysis that used to require an expensive human. Second, every billing platform now has APIs good enough to build on.
The gap between "I wonder if I'm underpriced" and "here's exactly how much money you're leaving on the table" just got a lot cheaper to close.
We're closing it.
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