What we learned from the first hundred founders who connected their billing platforms to RevTune. The patterns surprised us.
Meriç Karpat
Founder, RevTune
RevTune hit 100 connected accounts last week. Some patterns surprised me, some didn't.
I expected most signups to be early-stage founders ($1-5K MRR) looking for validation that they could raise prices. That's the persona we built the landing page for.
I was right about the stage. I was wrong about the question.
The most common request wasn't "should I raise prices?" — it was "why is my churn so high?" Founders connect RevTune for a pricing question, then immediately use the cohort retention view to understand why people are leaving.
That tells me something important. Pricing and churn are the same problem. People don't churn because the price is too high — they churn because the value isn't there at that price. The fix is sometimes a lower price, sometimes a better product, almost never both.
Annual plan adoption is way lower than I expected, even among healthy SaaS companies. The folks I talked to gave the same reason: "I tried, but the discount wasn't worth giving up the optionality." That matches what the data shows — most annual discounts are too steep to be profitable.
Based on what I'm seeing, the next two features are:
If you're a RevTune user and either of those would help you, reply to this issue and let me know.
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